Same side of the counter.

Ghostline pairs agency-level creative with the day-to-day of running a small business. We care how the work looks, how it sounds, and whether it makes your day easier.

PhotoJoshua and Nick, candid, at work1600 × 2000

The short version

It started with our own to-do list.

We've spent our careers on both sides of the work: making the marketing, and running the businesses behind it.

We started using AI on our own websites, marketing, and busywork, and learned what it does well, where it needs help, and how long a “time-saving” tool really takes to set up. That became Ghostline.

Now we help other owners do the same, through hands-on workshops, custom builds, and ongoing support. We're a small team in Huntsville, and we like working with people who care about what they're building.

What we build Find a seminar

Meet the founders.

PhotoJoshua, portrait1200 × 1200

Joshua McCrary

Co-founder, creative

Twelve years as an art director and associate creative director at agencies including TBWA\Chiat\Day LA and RPA, making national campaigns for Nissan, Hyundai, Farmers Insurance and Apartments.com. He's worked on spots directed by Taika Waititi, the Russo Brothers and Craig Gillespie, and he runs an e-commerce brand of his own.

Worked on

Nissan Heisman House, Farmers Insurance “We Know From Experience”, Apartments.com, Mike's Hard Lemonade, Wienerschnitzel, the North Carolina Lottery

See Joshua's work

PhotoNick, portrait1200 × 1200

Nick Lasater

Co-founder, growth

Founder of Rocket City Digital and Alpha Toro, the Huntsville marketing agency behind websites, brands and campaigns for local companies and national names. Alpha Toro's work has earned 62 Addy awards and an OBIE Awards finalist spot, and Nick's story has been featured in Entrepreneur, Forbes and Fortune.

Worked with

Blue Origin, Torch Technologies, Cullum Homes, Power Brands, HAPPI Health

Visit Alpha Toro

Brands we've worked on

NissanHyundaiFarmers InsuranceApartments.comBlue OriginMike's Hard LemonadeWienerschnitzelTorch TechnologiesNorth Carolina LotteryCullum Homes

House rules.

A few things you can expect from us.

You'll know how to use it.

We explain the setup, walk your team through it, and leave instructions you can use later. You're welcome to keep us around for help.

Done means it works.

We check the details, test the important steps, and make sure you have the access you need before handing it over. A good-looking contact form still has to send the email.

Taste still counts.

AI can make a lot of things quickly. We take the time to choose the right words, fix the awkward bits, and make the work feel like your business.

Based in Huntsville.

Workshops happen in person, here in town. The intro session also runs online, and we take on builds and support for businesses anywhere.

Find a session Book a call

PhotoHuntsville, something recognizable2400 × 1030

Let's chat

Give us thirty minutes. Tell us what's getting in the way and what you'd happily never do by hand again. We'll help you find a place to start.

Email works, too. hello@ghostline.media

Book a call